As we enter a time of considering every penny spent, there is not a better time to engage in offering low cost activity and rewards for all of the family.
Brand Loyalty and The Economy
Building Loyalty
As we enter a time of parents considering every penny spent, there is not a better time to engage with families in offering low cost activity and rewards for all of the family.
Our ‘Affinity Programmes’ and ‘Lifestyle clubs’ have built loyal audiences across a wide range of markets. These activities secure the member to the brand, because they want to be part of the client’s family.
Family and children’s clubs allow our clients to extend their propositions to market to adults. For example the Next Boy’s & Girl’s Top Secret Club, developed a large membership and involved the whole family, which in turn meant parents and children visiting stores and/or websites on a regular basis.
Alignment
We undertake management of affinity programmes where required and offer a complete out-sourced resource for creative and platform building to our clients.
Aligning groups of audiences through brand partnerships offers wonderful opportunities to extend brand reach and increase awareness. We have helped match audiences and consult on the most effective partner groups for the brand.
We have managed concepts and development cycle of the relationship for each business. We also undertake the management of affinity programmes where required and offer a complete out-sourced resource for creative and platform building to clients.
We have recently completed an e-commerce solution for a major TV Brand, which encompasses all their properties and reaches across the whole of EMEA. This included the website build, the sourcing and manufacture of product and the development of the marketing programme.
Lifestyle Clubs
Lifestyle challenge
The world is coming to an epidemic crisis in terms of obesity and its side effects that children of today are facing. It has been getting worse over the past 30 years and for the first time life expectancy of future generations is lower than for our parents. It is our strong belief that everyone has the right to be healthy. Choosing to engage with a ‘Lifestyle Club’ is a lifestyle decision for parents. By doing so they choose to utilize a tool to raise healthy children and themselves. No matter what style of club you choose, ‘Lifestyle’ is a key factor in the development of children and improving the health of themselves.
To maximize the club’s potential as a tool to raise healthy children, parents need to engage in its features and lead by example.
The club you are looking for isn’t a ‘worthier than thou’, approach to club activity. They can vary in many ways, but with the key theme of health and education.
Spending power
Approaching the children’s market can be a minefield, but investing time and funds to get your message across can pay off handsomely.
Children’s spending power is booming. Marketing consultant Martin Lindstrom estimates children’s global purchase influence to be $1.88 trillion (£1.29 trillion). Moreover, young people are often seen as early adopters for many digital and direct media technologies, according to last year’s Buckingham Report on the commercial world and children. Direct marketers that properly research and execute work targeting children and families may well be able to build future brand loyalty among young people. The Buckingham Report indicates that children exert a lot of influence on their parents’ purchasing activity as well as being consumers in their own right”.
Source: Marketing Week
Marketing
Advertising & Promotion
The Family Circle can offer it’s unique brand of Advertising and Promotion; which covers the full spectrum of advertising from Online – through TV, radio and it’s ability to generate promotional concepts that may not have been either thought of or devised for your particular brand. We take particular pride in our innovative approach.
Tailored approach
The tailoring service that we offer for your particular brand means that you have full control of the direction of travel as you will maintain full say in its delivery. Whether aimed at Families or Adults or children; due to our experience in the marketplace we can tread gently where needed and appropriately as required.
Expert team
We have a full team of experienced designers, creators and innovators, who have worked with some of the major international companies in the world. Whether in entertainment, sport or retail, we have the breadth of knowledge for your brand.
Management and delivery
Managing the developed Club also takes some prior knowledge and we have it in lorry loads, having taken clubs from their development stage to the marketplace with much success. We are also very aware of the data protection laws surrounding all gathered information and abide by a strict code of practice for all entities under our care.
Direct marketers that properly research and execute work targeting children and families may well be able to build future brand loyalty among young people.
Book a call
To find out more, complete your contact details below and a member of the team will be happy to discuss further with you in an introductory call.